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PRIVACY POLICY

We have written this privacy policy to provide you with information in accordance with the requirements of the General Data Protection Regulation EU as well as to explain what information we collect, how we use data and what choices you have as a visitor to this website. Privacy policies usually sound very technical. However, this version should describe the most important things as simply and clear as possible.

 

AUTOMATIC DATA RETENTION

Every time you visit a website nowadays, certain information is automatically created and stored, just as it happens on this website. Even while you are currently visiting our website, our webserver (this is the computer this website is stored on) usually automatically retains data such as the full address (URL) of the accessed website, browser version, the operating system used, date and time. Generally, these files are stored for two weeks and are then automatically deleted. We do not pass these data to others, but we cannot exclude the possibility that this data may be looked at by the authorities in case of illegal conduct.

STORAGE OF THE PERSONAL DATA

Personal data that you submit electronically to us on this website, such as name, e-mail address, address or other personal information in the course of submitting a form or comments in the blog, will be provided by us together with the time and the IP address. Address used only for the specified purpose, kept safe and not disclosed to third parties.

We only use your personal data for communication with those visitors who expressly request contact and for the handling of the services and products offered on this website. We will not disclose your personal information without consent, but we can not rule out that this information will be seen in the event of unlawful behavior.

If you send us personal information by e-mail - outside this website - we can not guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail.

 

RIGHTS UNDER THE GENERAL DATA PROTECTION REGULATION
According to the provisions of the GDPR, you have the following basic rights: right to rectification, right to erasure ("right to be forgotten") , right to restriction of processing, right to notification - notification obligation in connection with the correction or deletion of personal data or the restriction of processing, right to data portability, right to object, right not to be subject to a decision based solely on automated processing - including profiling. If you believe that the processing of your data violates data protection law or that your data protection claims have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

TLS ENCRYPTION WITH HTTPS

We use https (hypertext transfer protocol secure) to securely transfer data on the Internet. With the use of TLS (Transport Layer Security), which is an encryption protocol for safe data transfer on the internet, we can ensure the protection of confidential information. You can recognize the use of this safeguarding tool by the little lock-symbol, which is situated in your browser’s top left conner in the left of the internet address, as well as by the display of the letters https as a part of our web address.

COOKIE

Our website uses HTTP cookies to store user-specific data. Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard settings. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies cannot access information on your PC either.

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search terms "Delete cookies Chrome" or "Deactivate cookies Chrome" in the case of a Chrome browser or replace the word "Chrome" with the name of your browser, eg Edge, Firefox, Safari.

 

GOOGLE MAPS PRIVACY POLICY
We use Google Maps from Google Inc. on our website (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With Google Maps, we can visualize locations better and thus improve our service. By using Google Maps, data is transferred to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

 

GOOGLE ANALYTICS PRIVACY POLICY

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we get reports about your user behavior. These can include the following reports:

Target group reports: We get to know our users better through target group reports and know more precisely who is interested in our service.
Ad reports: Ad reports enable us to analyze and improve our online advertising more easily.
Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
Behavior reports: Here we learn how you interact with our website. We can understand which way you travel on our site and which links you click.
Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you change from a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we can learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data help us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321154703. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ? hl = de.

 

GOOGLE ANALYTICS IP ANONYMIZATION
We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

 

GOOGLE ANALYTICS DEMOGRAPHICS AND INTEREST REPORTS
We have switched on the functions for advertising reports in Google Analytics. The demographics and interests reports contain information on age, gender and interests. This enables us - without being able to assign this data to individual persons - to get a better picture of our users. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated by checking the box.

 

GOOGLE ANALYTICS DEAKTIVATION LINK
If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Warning: The deletion of cookies, the use of the incognito / private mode of your browser, or the use of another browser will result in data being collected again.

 

GOOGLE FONTS PRIVACY POLICY
We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website.

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts / fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like in detail.

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